Our Brand Story
Alchemy of Zen founded in 2019 is dedicated to producing high-quality certified organic products that you will surely love.
Being passionate and committed to all things natural and organic for many years and becoming a first time mum in 2019 has been no exception.
The journey of becoming aware of just how toxic so many of the products available today for baby & mother are, was disheartening to say the least. This showed me the massive gap in the market when I couldn’t find a product for Mum & Baby that was truly non toxic without making it myself. This alone lit a fire inside and a desire to do and have better.
It is so sad to know just how toxic so many of the well known and popular brands on the shelves really are and that people have trust that if a product is on a stores shelf it must be safe… When in actual fact it’s far from it.
Being inspired to help support other Mums by taking the stress and burden away from them of worrying about the level of toxicity of all the baby products in the shops by providing safe, non toxic, certified organic and 100% natural ingredients that nourish not harm.
Alchemy of Zen provides a much needed solution to reduce the toxic burden on our bodies.
About the Brand
Alchemy is the ancient art of transformation, the precursor to chemistry. Alchemy is the power to change or change things in a way which is seemingly a magical process.
All our products are made with all-natural and certified organic ingredients, sourced locally all within Australia.
Being organic means that the raw plants our ingredients are extracted from, have not been grown with the use of pesticides, herbicides, fungicides, chemical fertilisers or growth enhancers. It also means that the plants have not been genetically modified.
Using chemicals on crops damages the nutrient profile of the soil by stripping essential minerals out of it. Nutrients are only available in the plants if they are present in the soil.
When you choose organic products, you are helping the earth that ultimately feeds us.
Zen is the way of being I aim to live by everyday of my life. It is a path to fully awaken your original nature which is present right here right now. It is the essence of wisdom and compassion. It is a total state of togetherness of the mind and body. Derived from the Chinese word “chán” and the sanskrit word “dhyana,” which mean “meditation.” In sanskrit, the root meaning is “to see, to observe, to look.”
Zen practice may calm our mind, bring more clarity, and infuse us with greater kindness. But the ultimate goal of Zen isn’t seeking or clinging to peace. Calming the mind is just one part of the story. The purpose of Zen isn’t to put an end to the activity of mind. That would be impossible anyway.
“When you are practicing Zen (Meditation), do not try to stop your thinking. Let it stop by itself. If something comes into your mind, let it come in, and let it go out. It will not stay long. When you try to stop your thinking, it means you are bothered by it. Do not be bothered by anything. It appears as if something comes from outside your mind, but actually it is only the waves of your mind, and if you are not bothered by the waves, gradually they will become calmer and calmer.”
“Even though waves arise, the essence of your mind is pure; it is just like clear water with a few waves. Actually water always has waves. Waves are the practice of the water.. To speak of waves apart from water or water apart from waves is a delusion. Water and waves are one.” – from Zen Mind, Beginner’s Mind by Shunryu Suzuki-roishi.
When you choose Alchemy of Zen, you are choosing an eco-conscious small business that cares for your body and the planet.
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If you have any questions, would like to collaborate or are interested in becoming a stockist, please do not hesitate to contact me.